NEXT PROJECT

PomeGreat

Requirements

Research / Design / Build / ExpressionEngine CMS

Overview

PomeGreat’s consumer-facing juice drinks website had become outdated and no longer reflected the positioning of the brand. We were asked to redesign the website so that it met several key objectives.

Results

After researching existing user habits we set about making popular content easier to find on the new website. This was balanced with clear calls-to-action across the website in order to balance user experience with business objectives. The website design now has synergy with the on-shelf range and successfully positions the brand in the ‘health food’ market place.

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