Demuths

A contemporary website for a modern cookery school

The Project

Demuths Cookery School is run by one of the UK’s leading vegetarian chefs, Rachel Demuth. The brief was clear, to increase the number of bookings on the vegetarian cookery courses, but complex to achieve due to content being split across two different websites and systems.

We carried out a content audit to plan which content could and should be migrated in order to increase website traffic, and how that traffic could be converted into bookings.

The new responsive website design placed increased focus on food photography and vibrant colour schemes, reflecting the many different culinary styles on offer and positive customer feedback confirmed it was a more pleasant browsing experience.

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Services Included:

  • Brand Identity
  • Content Strategy
  • Responsive Web Design
  • ExpressionEngine Development
  • Expresso Store E-commerce
  • On-site Search Engine Optimisation
  • Conversion Rate Optimisation
work stat

+107%

Website Visitors

work stat

+58%

Online Bookings

Demuths home Demuths responsive Demuths cookery courses

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