SEO and Technical Optimisation for Shopify
Your store’s performance behind the scenes matters as much as what customers see. From technical SEO audits and keyword research to page speed improvements and on-page content, we help Shopify stores become more discoverable, faster and easier to use - all without compromising your brand or customer experience.
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4.5x
Increase in Indexed Pages
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200+
URLs SEO Audited Monthly
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500k+
Metadata Fields Optimised
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35+
Structured Data Types Used
Foundations That Power Visibility and Performance
Technical SEO and site speed are often overlooked - but they directly affect your rankings, user experience and conversion rates. We focus on long-term, sustainable improvements that make a difference.
Why Technical SEO Matters
Good technical foundations make it easier for search engines to crawl, index and rank your store. We focus on areas like clean site structure, meta data, schema and duplicate content to help your store perform more reliably in search.
Speed = Experience + Performance
Speed affects everything from SEO rankings to conversion rates. We optimise your Shopify theme, assets and apps to keep load times fast - especially on mobile, where every second counts.
What We Optimise (and Why It Matters)
Site Structure & Crawlability
Make it easier for search engines to understand and index your site.
Meta Data & Schema
Improve search appearance with clear, optimised meta titles, descriptions and structured data.
Duplicate Content Management
Avoid SEO penalties with careful canonicalisation and clean URL structures.
Theme & Code Optimisation
Streamline theme files and liquid code to improve load times.
App Audit & Rationalisation
Reduce unnecessary app bloat that slows your store down.
Image & Asset Optimisation
Compress and serve images and assets in modern, fast-loading formats.
MoreSoda have been very responsive and have worked collaboratively to meet several tight deadlines... they provided valuable advice and experience when making decisions for the brand.
Dasha Melyushkina, Digital Director
What Our Shopify SEO & Technical Optimisation Service Covers
We offer a thorough and practical approach to make sure your Shopify store runs smoothly, loads quickly, and follows SEO best practices:
- Shopify SEO audit (site structure, crawl, indexing, duplicate content)
- On-going technical fixes, optimisation and monitoring
- Keyword and competitor research
- On-page SEO improvements (meta titles, descriptions, headings)
- Schema and structured data setup
- Theme code and liquid optimisation
- App performance review and clean-up recommendations
- Image compression and modern formats (WebP, lazy loading)
- Speed testing and ongoing performance monitoring
Tailored to Shopify’s Ecosystem
Shopify has its own quirks and limitations - we know where to focus to get meaningful results, without breaking themes or disrupting your workflow.
Practical and Sustainable
Our goal isn’t short-term fixes. We focus on improvements that are sustainable and won’t create headaches as you scale or evolve your store.