Adding an online sales channel to a growing consumer brand.

The Project

We have worked with Naturya for over six years during their growth into one of the UK’s leading superfood brands. During this time the website has been through several iterations, all of which have been evolved on top of a flexible ExpressionEngine CMS architecture.

We produced a set of wireframes for each website page that supported the user needs we had identified during research and planning. The wireframes also took into account the new design direction and photography produced by brand agency, The Plant.

The latest of version of the Naturya website includes e-commerce features to add a new sales channel to the business. Additional features are planned to make the buying journey more user-friendly and the experience for regular customers more rewarding.

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Services Included:

  • User Research
  • Wireframes
  • Responsive Web Design
  • ExpressionEngine Development
  • Cartthrob Ecommerce
  • On-site SEO


Brand, photography and design direction by The Plant

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