Shopify Markets & Internationalisation
Shopify Markets takes the complexity out of international ecommerce, providing a single, centralised way to manage currencies, languages, duties and local storefronts. We’ll help you explore exciting overseas opportunities by setting up a store that’s ready to cross borders.
Speak to us about setting up on Shopify Markets
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80+
Countries Shipped To Daily
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210%
Increase in non-UK sessions
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18%
International AOV growth
*across stores where we've implemented Shopify Markets & Internationalisation
Go global with Shopify Markets
Selling internationally shouldn’t mean running multiple stores or juggling messy workarounds. With Shopify Markets you can reach new markets without ramping up your workload.
Building your international strategy
We start by understanding your goals, your current traffic and the regions you want to reach. From there, we shape a practical internationalisation plan: which markets to launch first, how to structure your storefronts and what level of localisation each region needs.
Configuring for local markets
We make sure your store fits in like a local, by configuring currencies, pricing rules, domains, geolocation, language routing and hreflang. All the technical elements that will have your international storefronts working smoothly for customers and search engines.
MoreSoda have been very responsive and have worked collaboratively to meet several tight deadlines... they provided valuable advice and experience when making decisions for the brand.
Dasha Melyushkina, Digital Director
The foundations of international ecommerce success
Local Currency
Show accurate, market‑specific pricing that builds trust and reduces friction.
Clean Market Structure
A single store powering multiple regions, without duplication or technical shortcuts.
Duties & VAT Clarity
Correct tax handling so customers aren’t surprised at checkout or delivery.
Language Routing
Send shoppers to the right language version automatically, improving conversion.
SEO‑Ready Setup
Hreflang, domains and structure configured for international search visibility.
Scalable Expansion
Add new regions confidently, with a setup designed to grow as you do.
What Shopify Markets Setup Covers
We take a practical, structured approach to make sure your international setup is clean, scalable and aligned with how customers in each region expect to shop:
- Market strategy and prioritisation
- Shopify Markets configuration (currencies, pricing, domains)
- Geolocation and language routing setup
- Duties and VAT handling
- International SEO foundations (hreflang, indexing, structure)
- Localised content and translation guidance
- Market‑specific UX and conversion checks
- Performance review across international storefronts
- Ongoing monitoring and optimisation as new regions launch
Tailored to your store
We shape your Shopify Markets setup around your business and where it fits in each market – how customers shop, what they expect to see and how your products need to be positioned region by region.
Set up to scale
By designing a structure that’s consistent, repeatable and easy to extend, Shopify Markets becomes a foundation you can build on, so you can expand your reach without starting from scratch.